Hobo Chic Campaigns

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Topshop Spring 2010 Denim Ads Are a Fashionable Mess

— March 14, 2010 — Fashion
As the face of the Topshop Spring 2010 Denim Collection, model Anatasia Kuznetsova seems to work un-put-together looks in perfect form. Styled by Katie Shillingford, the brunette poses in loose sweaters, acid-washed jeans and tiny-laced bras.

The hobo chic looks are definitely hot for spring, and what better way to show off the lax looks than to work a fresh makeup-less face and undone hair? Captured by Ben Toms, Topshop seems to be right on point with spring’s denim craze.

Trend Themes

  1. Hobo Chic Fashion — Opportunity for fashion brands to create campaigns featuring relaxed, un-put-together looks.
  2. Makeup-less Beauty — Potential for beauty brands to promote natural, fresh-faced looks.
  3. Denim Craze — Chance for denim industry to capitalize on the popularity of acid-washed jeans and loose sweaters.

Industry Implications

  1. Fashion — Fashion retailers can embrace the hobo chic trend and incorporate it into their collections.
  2. Beauty — Beauty companies can cater to the growing demand for natural, minimal makeup looks.
  3. Denim — Denim manufacturers and retailers can leverage the rising popularity of acid-washed jeans and relaxed denim styles.
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