Brooding Artist Runways

TONY COHEN Spring/Summer 2015 Collection is Hipster-Approved

The TONYCOHEN Spring/Summer 2015 collection was unveiled during Mercedes-Benz Fashion Week Amsterdam. The sleek menswear line was displayed in a fresh palette of black, white and grey tones and embodied a carefree and effortlessly cool air.

Models took to the runway stage in a wardrobe of shirt and trouser pairings that were accented with leather textures and draped coat garments.

In addition to its varying textures, the TONYCOHEN Spring/Summer 2015 collection also played with transparency and featured sheer and netted garments that made a daring style statement. This hipster-approved menswear collection featured a range of eccentric looks that were designed with the urban artist in mind.

Long haired models donned messy locks, bearded grooming and dynamic layers that were definitive of a modern, bohemian aesthetic.

Hipster Menswear
Design unique menswear that embodies a carefree and effortlessly cool air to appeal to younger, urban, and edgy hipster market
Leather Accents
Experiment with leather textures to create edgy and masculine looks that will attract sophisticated male fashion enthusiasts
Sheer and Netted Garments
Incorporate translucent and textured materials to create daring and edgy looks that appeal to younger generations and adventurous fashion lovers

Who This Affects Most

Fashion Industry
Introduce unique and trendy menswear designs that incorporate leather accents, sheer fabrics, and a hipster aesthetic to attract younger and adventurous customers
Textile Industry
Produce and innovate new textures and materials for fashion designers to experiment with in their collections to create unique and edgy looks
Beauty Industry
Create grooming products and services that cater to the modern and masculine bohemian aesthetic that features long hair and bearded looks to gain popularity among younger male fashion enthusiasts
SCORE
3.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 37%
Freshness 8%

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