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Athletic Aesthetic Photoshoots

Tony Duran Adds Futuristic Edge to Olympic Classicism

— June 11, 2009 — Fashion
Famed photographer Tony Duran brings a futuristic edge to Olympic Classicism in this photo shoot with Brazilian model Jean Carlos.

The classic Olympic body form is coupled with futuristic sports styling that is beautifully captured by the L.A. based photographer.

The fact that model Jean Carlos has a banging body does not hurt either…

Implications - Mainstream culture is increasingly focusing on svelte physiques and physical fitness. Designers are responding by including professional athletes and well-sculpted models in magazine editorials and print campaigns. This particular editorial turns the model into a modern Olympian with classic poses that show off his muscles. Companies can take advantage of this opportunity by eschewing pin-thin models in favor of those with an athletic build in ad campaigns.
Trend Themes
1. Futuristic Sports Styling - The use of futuristic sports styling in fashion editorials and print campaigns has the potential to attract consumers who are interested in both athletic aesthetics and cutting-edge design.
2. Inclusion of Professional Athletes - Including professional athletes in magazine editorials and print campaigns not only showcases their physiques but also resonates with a culture that values physical fitness and athleticism, creating an opportunity for brands to align themselves with these ideals.
3. Modern Olympian Aesthetic - Embracing the modern Olympian aesthetic, which combines classic poses that highlight muscles with a futuristic edge, can be a disruptive innovation opportunity for companies looking to tap into the growing mainstream focus on svelte physiques and physical fitness.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of incorporating futuristic sports styling and featuring professional athletes in their campaigns to attract consumers who value athletic aesthetics and cutting-edge design.
2. Sports Marketing - The sports marketing industry can seize the opportunity to promote the inclusion of professional athletes in fashion editorials and print campaigns, as it aligns with the values of physical fitness and athleticism that are becoming increasingly significant in mainstream culture.
3. Fitness and Wellness - The fitness and wellness industry can take advantage of the modern Olympian aesthetic trend by partnering with fashion brands to showcase their products in campaigns that promote a combination of athleticism, style, and cutting-edge design.
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