Conceptual Artist Editorials

Ton Heukels Stars in Reflex Homme's Golden Boy Exclusive

Top model Ton Heukels stars in the "Golden Boy" editorial for Reflex Homme magazine. The Wilhemina face is photographed by Kristiina Wilson's lens and outfitted by wardrobe stylist Pamela Shepard.

This alluring coverstory highlights an all-white wardrobe of minimalist tanks, tees and shorts that are accented with metallic gold paper, tinsel and other backdrop elements that bring the editorial's conceptual visual theme to life.

Prop artist Gozde Eker creates the vivid backdrop for Reflex Homme's "Golden Boy" fashion story. Model Ton Heukels experiments with gold glitter and other unconventional props and channels a modern artist with an affinity for all things shiny and gilded. The model's crisp, white wardrobe is juxtaposed with the vivid metallic elements that are both artful and ambiguous.

Golden Boy Fashion
The use of metallic gold paper, tinsel and other unconventional props within fashion editorials.
Minimalist White Wardrobe
The use of all-white wardrobe, tanks, tees and shorts in fashion editorials.
Conceptual Visual Theme
The use of unconventional and vivid visual themes within fashion editorials.

Where This Applies

Fashion Industry
Opportunity for fashion brands to create unique and conceptual campaigns using unconventional props and visual themes.
Photography Industry
Opportunity for photographers to showcase skills in creating unconventional and vivid visual themes within their work.
Prop Styling Industry
Opportunity for prop stylists to showcase their creativity by using unconventional materials to create unique visual themes within photoshoots.
SCORE
5.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 70%
Freshness 8%