The Tom Ford SS12 lookbook puts aside the dapper Brit boy look for a more Casanova-inspired persona. Although still dashing from head to toe, there is a lady killer charm that oozes out of model Mathias Bergh's pores. Like an affluent, Italian playboy, Bergh's style is a throwback to the 50s and 60s.
Shot by the multi-talented designer himself, the Tom Ford SS12 lookbook has a candid and sensual appeal that would make Terry Richardson proud. Nevertheless, in place of grittiness, these shots are incredibly refined. The star's smoldering sexiness is simply a result of his demeanor, not his lack of clothing or provocative poses -- although his co-star does help in that department. The catalog is filled with Ford's signature tailoring, large ties and aviators.
Key Themes Behind This Trend
- Casanova-inspired Fashion
- Opportunity to create clothing lines or marketing campaigns that capture the lady killer charm of 50s and 60s Casanova style.
- Candid and Sensual Lookbooks
- Opportunity for designers to create more candid, sensual lookbooks that emphasize refined sexiness over provocative poses.
- Signature Tailoring Styles
- Opportunity to innovate on classic tailoring styles with modern twists or sustainability initiatives.
Where This Applies
- Fashion and Apparel
- These trends have the potential to disrupt the fashion and apparel industry by changing consumer preferences and design inspirations.
- Photography and Advertising
- Opportunity to disrupt the photography and advertising industries by prioritizing candid and sensual aesthetics over traditional techniques.
- Sustainability and Ethical Fashion
- Opportunity for the fashion industry to merge classic tailoring styles with sustainable and ethical practices to create eco-friendly fashion lines.
