Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Tok & Stok Campaign Urges Against Rearranging Furniture

 - Jun 8, 2012
References: ddb & ibelieveinadv
The Tok & Stok campaign cleverly addresses the fact that many people end up rearranging their existing furniture when they are sick of what they are seeing. Oftentimes this results in a lot of sweat, back ache and, of course, scratched floors. The ad campaign focuses on the latter in a creative way. Instead of depicting normal scratched floors, it creates artistic murals, which does not make their existence any more comforting or desirable.

Conceived and executed by the DDB ad agency based in Sao Paulo, Brazil, the Tok & Stok campaign reads, "It’s hard to make your home look better just by moving your old stuff around." Art directed by Ronaldo Tavares with creative direction by Keka Morelle, Andre Pedroso and João Mostério, it was illustrated by Sergio Filho.