The Tok & Stok campaign cleverly addresses the fact that many people end up rearranging their existing furniture when they are sick of what they are seeing. Oftentimes this results in a lot of sweat, back ache and, of course, scratched floors. The ad campaign focuses on the latter in a creative way. Instead of depicting normal scratched floors, it creates artistic murals, which does not make their existence any more comforting or desirable.
Conceived and executed by the DDB ad agency based in Sao Paulo, Brazil, the Tok & Stok campaign reads, “It’s hard to make your home look better just by moving your old stuff around.” Art directed by Ronaldo Tavares with creative direction by Keka Morelle, Andre Pedroso and João Mostério, it was illustrated by Sergio Filho.