The Togs + Clogs 2012 Holiday 'The Forager' lookbook intermixes patterns, garments and models with random food and sceneries.
The highly calculated catalog shot by Sven Eselgroth mix and matches attire to create complex scenes of foraging. The bizarre and incredibly captivating shots feature male models holding odd vegetables, posing on roof-top furniture and in deserted locations. The handsome men are decked out in paisley shirts, printed sweaters, backpacks and wingtipped dress boots. The outfit combinations are perfect contradictions, as are the settings. This imaginative concept for a lookbook is alluring and takes menswear into a fantastic new direction.
The Togs + Clogs 2012 Holiday 'The Forager' lookbook is full of juxtapositions, mismatched apparel and eerie settings.
What's Driving This Trend
- Juxtaposition in Fashion
- Exploring the use of contrasting elements in fashion, such as mixing patterns and mismatched apparel, to create visually captivating looks.
- Conceptual Photography in Lookbooks
- Using imaginative and unconventional photography concepts in lookbooks to capture attention and create a unique brand identity.
- Nature-inspired Menswear
- Incorporating elements of nature and foraging into menswear design, creating a fresh and innovative approach to men's fashion.
Who This Affects Most
- Fashion
- Opportunities for brands and designers to experiment with juxtaposition in fashion, creating unique and visually stunning collections.
- Photography
- Innovative photographers can explore unconventional concepts in photography, helping fashion brands create captivating lookbooks.
- Menswear
- Men's fashion brands can tap into the trend of nature-inspired design, offering customers a fresh and distinctive style.
