For Fall/Winter 2009, Nike teamed up with Todd Selby to showcase the Nike 6.0 apparel collection.
While not directly identified as a lookbook, the shots do function as such. Photos for the Todd Selby Nike 6.0 collection feature team riders Garrett Reynolds in his hometown of New York City and Nigel Sylvester in his town of Tom's River, New Jersey.
My favorite is the zero-gravity pic. Which one is yours?
Implications - A business can benefit tremendously by showcasing and promoting the actual feelings and experiences a consumer can expect when using its product. A consumer will feel more confident in his or her purchase of product after having seen ordinary people like themselves utilizing it.
What's Driving This Trend
- Authentic Lifestyle Marketing
- Brands may utilize real-life experiences of customers to promote their products and gain consumer trust.
- Visual Storytelling
- Businesses may use photography or videos to showcase their products in real-life situations for better product promotion and brand storytelling.
- Social Media Influencer Partnerships
- Companies may work with social media influencers to create content that showcases their brand or products in an authentic way, promoting trust with consumers.
Who This Affects Most
- Fashion and Apparel Industry
- Fashion and apparel companies can use lookbooks and lifestyle photography to showcase their products in authentic situations and promote consumer trust.
- Marketing and Advertising Industry
- Marketing and advertising agencies can help businesses implement authentic lifestyle marketing strategies to promote products and brands in a compelling way.
- Social Media Industry
- Social media platforms can offer businesses the opportunity to partner with influencers and showcase their products in real-life situations to promote brand trust.
