Consumers are embracing holistic wellness systems that support beauty and health from the inside out and outside in, and Twofold's To Glow Greens pairs a nutrient-dense matcha drink with a topical serum powered by the same actives. As the brand explains, "Your gut and skin get the same aligned signal—boosting hydration, balancing your microbiome, strengthening antioxidant defenses, and promoting a clearer, brighter glow."
The To Glow Greens Powder is a daily strawberry matcha greens supplement loaded with supergreens, antioxidants and adaptogens to balance the gut microbiome, strengthen antioxidant defenses, reduce inflammation and hydrate at the cellular level. Matcha, chlorella, L-theanine, baobab, hyaluronic acid, and antioxidants are also present in the To Glow Greens Serum, the other half of the duo in the form of a daily topical skin supplement.
Why This Trend Is Growing
- Integrated Beauty Supplements
- The rise of products that pair ingestible wellness supplements with topical skincare solutions is reshaping how consumers approach holistic beauty routines.
- Bi-directional Wellness
- A growing interest in simultaneous internal and external health benefits from single product formulations is gaining traction among wellness-conscious consumers.
- Microbiome-friendly Products
- An emphasis on aligning gut and skin health through microbiome-supporting ingredients is disrupting traditional beauty and wellness markets.
Industries Being Reshaped
- Nutraceuticals
- The convergence of dietary supplements with cosmetic benefits is expanding opportunities for innovation in the nutraceutical market.
- Cosmeceuticals
- The integration of scientifically-backed active ingredients in topical applications is driving growth in the cosmeceutical industry.
- Functional Beverages
- Beverages combined with health and beauty benefits are opening new avenues for product development in the functional beverages sector.
