Tough Tide-Tracking Timepieces

The Timex Expedition North Tide & Temp Watch is Accessible

The Timex Expedition North Tide & Temp watch is the latest addition to the brand's namesake Expedition North collection focused on delivering impressive capabilities for outdoor adventurers.

The timepiece features a 43mm stainless steel case that houses an indicator for high and low tide along with a thermometer and a compass. All the components are kept positioned underneath an antireflective sapphire crystal lens, while two pushbuttons allow for intuitive control.

The Timex Expedition North Tide & Temp watch is constructed with functionality and rigidity in mind to make it suited for the weekend warrior consumer. The watch shows off impressive features, but is priced competitively at $249 to make it a decidedly more accessible model when compared to the other options on the market.

Outdoor Adventure Watches
As people continue to explore nature, watches with features like tide tracking, thermometers, and compasses can be valuable for outdoor enthusiasts.
Affordable High-end Watches
Creating high-quality watches with unique features at an accessible price point can be a way for watchmakers to stand out from competitors.
Rugged Smartwatches
There is an opportunity to create smartwatches with similar outdoor features as the Timex Expedition North Tide & Temp watch that are built to withstand durability and harsh conditions.

Who This Affects Most

Outdoor Gear Retail
Retailers can capitalize on the growing trend of adventure travel and outdoor hobbies by stocking specialized watches and other gear specifically designed for these activities.
Luxury Watch Industry
The luxury watch industry can examine ways to incorporate outdoor features such as tide tracking, thermometers, and compasses in their high-end models to attract adventure enthusiasts.
Smartwatch Technology
Tech companies can explore the development of rugged smartwatches with additional features that cater to outdoor enthusiasts, such as tide tracking, thermometers, and compasses.
SCORE
2.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 27%
Freshness 12%