Timeless Stainless Steel Watches

AMBUSH Designs a Unique Set of Non-Functioning Timepieces

South Korean fashion label AMBUSH introduces a unique set of wearables that are quite literally timeless. Yoon Ahn introduces two pieces of jewelry that are made from stainless steel materials modelled after the look of famous watches. The first of the two is the Rollie Chain Bracelet and the second is the Timeless Watch Bracelet.

The main focus dials into style above all else. The Rollie is a nod to the iconic Rolex watch known at the "President" due to the admiration of many USA Presidents over the year. AMBUSH updates the silhouette with a silver tonal finish throughout and has a three-piece layout with AMBUSH branding at the clasp. The Timeless Watch nods to the CASIO A168WG-9EF digital watch.

Image Credit: HBX

Fashionable Non-functioning Timepieces
Designing non-functioning timepieces that prioritize fashion and aesthetic appeal.
Stainless Steel Jewelry
Experimenting with stainless steel as a material for unique, jewelry pieces.
Revitalizing Retro Designs
Bringing back retro designs and updating them with contemporary aesthetics.

Sectors Adopting This

Fashion
Innovating jewelry pieces that are both fashionable and functional.
Watchmaking
Exploring non-functioning timepieces and experimenting with unique designs.
Jewelry
Using unconventional materials to create bold, statement-making pieces.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 67%
Freshness 10%

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