Terrain-Combating Rugged Boots

Concepts Reworks the Timberland 6” As the Latest Collaborative Work

Concepts works in collaboration Timberland to rework the signature Timberland 6” boot model in preparation for the colder seasons upon us. The duo spotlights the LFOD boot to tackle any urban terrain environments that are paired with the harsher temperatures.

The uppers are constructed from a black suede material coated with GORE-TEX to ensure durability. Notably, the model honors New England, which is the heritage of both contributing labels. The boots are then adorned with white details informed through embroidery as a contrasting accent -- it reads “LIBERUM VIVERE AUT MORI.” It is found on the black collar made from corduroy materials and it is the New Hampshire state motto, reading "Live Free or Die." Rounding out the model are tartan sock liners, a purple Concepts logo, and a seafoam green leather patch.

Urban-terrain Boots
Opportunity for brands to collaborate and rework traditional boot models to withstand harsh urban environments.
GORE-TEX Durability
Opportunity for brands to incorporate GORE-TEX coating for enhanced durability in footwear.
State Motto Accents
Opportunity for brands to use regional or state mottos as contrasting accents in boot designs.

Industries Being Reshaped

Footwear
Brands in the footwear industry can leverage collaborations and innovative material coatings to create rugged boots for urban terrains.
Apparel
Apparel brands can explore incorporating GORE-TEX coating in their outerwear to offer enhanced durability for harsh environments.
Fashion Accessories
Fashion accessory brands can incorporate regional or state mottos as design elements in their products to add a unique touch.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 4%
Freshness 9%

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