The Tiempo Legend V Premium Revives a Retired Line
Rahul Kalvapalle — March 30, 2015 — Fashion
References: news.nike & footyheadlines
The Tiempo Legend V Premium is a revived and resuscitated version of the iconic Tiempo soccer boot. This limited edition boot is being released as a tribute to AS Roma and Italy legend Francesco Totti, who has a special affinity towards the Tiempos.
The Tiempo line first began in 1985, gaining recognition over time for its highly recognizable, over-sized fold-over tongue, which was worn by eight of Brazil's World Cup-winning players in 1994. The fold-over tongue was designed to provide a flat surface atop the shoe's laces, enabling better ball-striking. However, this feature was retired in 2011 due to the evolution of boots and laces.
After a four-year hiatus, the Tiempo Legend V Premium has been made available in limited quantities to honor the Tiempo line and the legend of Totti.
The Tiempo line first began in 1985, gaining recognition over time for its highly recognizable, over-sized fold-over tongue, which was worn by eight of Brazil's World Cup-winning players in 1994. The fold-over tongue was designed to provide a flat surface atop the shoe's laces, enabling better ball-striking. However, this feature was retired in 2011 due to the evolution of boots and laces.
After a four-year hiatus, the Tiempo Legend V Premium has been made available in limited quantities to honor the Tiempo line and the legend of Totti.
Trend Themes
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Revived Heritage Shoes — Brands can tap into nostalgia and revive retired designs to cater to customers looking for a mix of classic and contemporary styles.
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Limited Edition Footwear — Creating limited edition versions of classic footwear designs is a great way to honor legends and capture the attention of sneaker collectors.
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Functional Accessories in Sportswear — By offering features like a fold-over tongue to enhance ball-striking, brands can incorporate functional accessories in sports shoes that go beyond aesthetics.
Industry Implications
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Sportswear — Sportswear brands can look into reviving retired designs or adding functional features to enhance the performance of their shoes.
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Fashion — Fashion brands can cater to customers who are looking for classic and retro styles by reviving heritage designs.
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Collectibles — Limited edition versions of classic designs can be a lucrative market for sneaker collectors and enthusiasts.
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