German high-fashion jeweler Thomas Sabo just added an adorable line to its 'It Girl' watch collection for the upcoming summer. Available in hot pink, sand orange and sky blue, each Thomas Sabo watch features a little flower pattern and shining crystals, along with the mother-of-pearl watch dial.
The silicon-made watch strap imitates the style of more traditional timepieces, which makes the Thomas Sabo watch look more ladylike.
Implications - The recent recession caused a surge of basic fashions, as consumers were quite money conscious. These consumers instead opted for bold and unique accessories to make their fashion statements. Companies can appeal to their target markets by focusing on the development of extravagant accessories.