Finally - a cute, rechargeable mobility scooter for disabled children (under 5 years) has been created. It's called Wizzybug. Wizzybug allows children to zip about. It's cute buggy eyes and bright red colour are sure to appeal to any child. What a great invention!
Implications - Innovations that are targeted to very specific niche groups, like disabled children, have a special place in the marketplace. Many brands tend to forget these subsets of the population, which means that those who do not will secure a competitive advantage. Consumers today are not hesitant to spend exorbitant amounts on their children, a fact that should appeal to any company looking for new areas of opportunity.