The Tribesman Watch Collection Pays Homage to Tribes of Africa
Grace Mahas — July 9, 2019 — Fashion
References: chalewatches & kickstarter
Chale Watches recently announced the launch of a new collection of watches -- The Tribesman. The line was designed by Kenyan-born rapper Joshua Muthure Muturi, who seeks to "heal the world through art." The watch features a black face with a white dial and cases in black/rose gold or silver and gunmetal. The face is made from sapphire glass and boasts a small calendar.
The line is a tribute to the tribes of Africa while fusing Scandinavian minimalism. The new collection has been featured in notable publications including Essence Magazine, Chocolate Magazine, and several music videos. The Tribesman watch collection is also dedicated to sustainable practices and uses ethical and renewable materials. It features Pinatex for the packaging and the fabrication of the straps. In addition, the collection only uses renewable energy including solar power -- which the watch itself is powered with.
The line is a tribute to the tribes of Africa while fusing Scandinavian minimalism. The new collection has been featured in notable publications including Essence Magazine, Chocolate Magazine, and several music videos. The Tribesman watch collection is also dedicated to sustainable practices and uses ethical and renewable materials. It features Pinatex for the packaging and the fabrication of the straps. In addition, the collection only uses renewable energy including solar power -- which the watch itself is powered with.
Trend Themes
1. Ethical Fashion - There is a growing trend of consumers seeking fashion products that are made with ethical and sustainable practices, presenting an opportunity for businesses to create eco-friendly products like the Tribesman watch collection.
2. African-inspired Design - African-inspired design is gaining popularity in the fashion industry, opening doors for businesses to create unique and culturally rich products like the Tribesman watch collection.
3. Minimalism with a Twist - Scandinavian minimalism is being combined with elements of African design, creating a new trend in the fashion industry that businesses can capitalize on, similar to the Tribesman watch collection.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can tap into the demand for eco-friendly and culturally inspired products by creating similar African-inspired watch collections.
2. Sustainable Fashion - The sustainable fashion industry can explore the use of renewable materials and ethical practices, similar to Chale Watches' Tribesman watch collection, to cater to environmentally conscious consumers.
3. African Fashion - The African fashion industry can incorporate elements of Scandinavian minimalism, like the Tribesman watch collection, to offer a fresh and unique take on African-inspired designs.
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