KRAFT Real Mayo has partnered with fashion label Juicy Couture to launch an all-new collaborative apparel line called 'The Smooth Lover's' collection.
The "The Smooth Lover's" collection features a variety of pieces designed to help shoppers "relive" the early 00s. For example, it includes revisions to vintage Juicy Couture designs that are, of course, inspired by KRAFT Real Mayo. The limited-edition line comprises a white velour tube top with 'Mayo Couture' branding and a deep blue, velvety velour tracksuit with the words "Smooth" replacing the classic "Juicy" text.
"The Smooth Lover’s” Collection is a celebration of what we love most about our fans, and we’re thrilled to offer them the first-ever mayo-infused couture to rotate into their wardrobe and express their individuality," said Frances Sabatier, Brand Manager, KRAFT Real Mayo, at the Kraft Heinz Company.
Image Credit: KRAFT Real Mayo
What's Driving This Trend
- Food-inspired Fashion
- There is an opportunity to create new apparel lines that blurs the line between fashion and food
- Nostalgic Designs
- There is a market for apparel lines that evoke feelings of nostalgia and reminiscence
- Branded Collaborations
- More brands can explore creative ways to collaborate and offer unique products to consumers
Who This Affects Most
- Food Industry
- Food companies can explore collaborations with fashion brands to introduce new products and gain more brand visibility
- Fashion Industry
- Fashion companies can explore new designs and creative collaborations with other industries to offer unique products to consumers and stay relevant
- Marketing Industry
- Marketing teams can create unique brand collaborations that tap into nostalgia and evoke strong emotional connections with consumers
