Winner of the 2009 Eurobike Award, the PUYL is sure to be on the Christmas wish list of any avid cyclist.
The combination bicycle pump and light uses electromagnetic induction, which charges the battery while pumping the tires.
This eco-friendly feature, combined with the weight-saving quality of combining two accessories makes this a can't miss product!
Kudos to Kai Malte Roever's for this new design!
Implications - A lot of urban dwellers have turned to cycling as their form of transportation. Eco-conscious attitudes combined with society's emphasis on exercise has inspired many to use bikes which benefit their lifestyle and is a cheaper alternative to vehicles. The increased number of cyclists has created a stronger demand for additional products that make rides easier and efficient. To meet those demands, brands can adapt the philosophy of riders by creating cheap, eco-friendly accessories that provides the best commuting experience.