Balenciaga introduces the Power line for the Spring/Summer 2021 season. The luxury fashion house unveils the latest eyewear offerings for the warmer seasons of the year. The capsule is made up of lightweight designs that are thick made from acetate materials.
The sunglasses and optical frames are bold in structure, sitting away from the face. The aesthetics boasts angular edges for a shark look. To add some soft dimension to the seasonal designs, the frames are given some dimensional curves. Notably, the designs are rounded off with bold branding details that can be found on the left temple reading "BB." The colors of the frames offer both bright and neutral color options so cater to each style preference.
Image Credit: Balenciaga
What Makes This Trend Stand Out
- Lightweight Eyewear
- Opportunity for eyewear companies to innovate on materials and designs that prioritize lightness and comfort.
- Bold Angular Frames
- Opportunity for fashion companies to experiment with angular frames that create a statement and unique look.
- Bold Branding Details
- Opportunity for companies to incorporate bold branding details into their designs, creating a cohesive and recognizable brand image.
Sectors Adopting This
- Eyewear
- The eyewear industry can explore innovative materials and designs that prioritize lightweight and bold aesthetics.
- Fashion
- The fashion industry can incorporate bold angular frames into their designs and experiment with unique forms that create a statement.
- Brand Design
- The branding industry can help companies develop bold branding details that are memorable and create a cohesive brand image across products and marketing materials.
