The famous Hollywood actress Scarlett Johansson has announced 'The Outset,' a new business venture in the skincare space. The Outset focuses its branding on minimalist designs with plain white packages that hold only the brand's name and a small description in black letters. This minimalist design style was chosen to make the brand as widely inclusive as possible. Many skincare brands that use ultra-designed bottles have these designs in order to appeal to a target market. The Outset wants to be free of the restrictions of a narrow brand identity.
Continuing in its mission for universality and inclusivity, The Outset products are affordable despite their celebrity branding. All products in the brand's initial collection retail for less than $55 USD. On top of this, The Outset maintains its minimalist design even in the chemical composition of the products. The recipes used in The Outset skincare products have removed as many unnecessary, harmful chemicals as possible, creating a reliable, simple product that elevates skin health.
Image Credit: The Outset, Instagram
Why This Trend Is Growing
- Minimally Designed Skincare Brands
- Opportunity for skincare brands to appeal to a wider, more inclusive audience by removing restrictive brand identity and focusing on minimalist packaging.
- Affordable Celebrity-branded Skincare Products
- Opportunity for skincare industry to increase accessibility and affordability by collaborating with celebrities to create affordable skincare products.
- Chemical-free Skincare Products
- Opportunity for skincare industry to cater to health and wellness-minded individuals by offering safe and effective skincare products that avoid using harmful chemicals.
Industries Being Reshaped
- Beauty and Personal Care Industry
- The beauty and personal care industry has the opportunity to benefit from collaborations with celebrities to create inclusive and affordable skincare products.
- Health and Wellness Industry
- Health and wellness industry can cater to health-conscious individuals by offering safe and effective skincare products that avoid using harmful chemicals.
- Consumer Packaged Goods Industry
- Consumer packaged goods industry can tap into the trend of minimalist packaging in skincare products and create products that appeal to a wider, more inclusive audience.
