With temperatures only continuing to drop, consumers are eagerly looking into new outerwear options that will keep them cozy throughout the holidays, such as The North Face Fall/Winter collection for 2017.
The collection is described as 'Tri-Climate,' due to the versatility of the pieces that comprise it. Although all of the pieces are resistant to the elements, the majority of them are rather lightweight, making them great for layering or wearing throughout the year as the temperatures start to rise. Despite how lightweight the pieces are, each one is densely insulated, enabling them to keep wearers warm in cold weather without added unneeded bulk.
The entire Tri-Climate collection can be found on The North Face web site, as well as the brand's many in-store locations.
Why This Trend Is Growing
- Versatile Outerwear
- Brands can improve market appeal by creating outerwear pieces that cater to different weather conditions and layering options.
- Tri-climate Collection
- Companies can introduce new product lines that offer versatile, weather-resistant, and lightweight outerwear.
- Densely Insulated Apparel
- There's an opportunity for brands to innovate lightweight clothing that has stellar insulation abilities for warmth without bulkiness.
Industries Being Reshaped
- Fashion Retail
- Retail businesses should cater to consumer needs and demand by offering versatile and multi-purpose outerwear options.
- Sports Apparel
- Companies can introduce durable and versatile outerwear options suited for sports and outdoor activities.
- Climate-proof Clothing
- Businesses that create climate-resistant clothing lines have the opportunity to provide consumers with solutions for wear in various weather conditions.
