Fashion label The New Originals did some traveling to showcase its new Spring/Summer 2018 collection. The new visuals were captured by Nick Van Tiem in South Africa's Cape Town along the village of Kulis River. The editorial follows two local influencers to better understand the area's welcoming charm.
The New Originals Spring/Summer 2018 collection is comprised of a series of graphic t-shirts, cropped trousers and tonal mock neck shirts. Other offerings include diverse transition pieces for in-between seasons. The design of the pieces are simplistic and minimal, accented with a seasonal color palette. The garments boast monochromatic black and white all throughout the capsule, with a selection of red, orange, green and blue as well.
Image Credit: <a target="_blank" href="http://www.nickvantiem.nl/">Nick Vam Tiem</a>
Key Themes Behind This Trend
- Traveling Fashion Editorials
- Opportunity for fashion brands to showcase their collections through editorial shoots in different locations.
- Local Influencer Marketing
- Chance for brands to collaborate with local influencers to increase their reach and understanding of specific areas.
- Simplistic Minimalism
- Market for minimalist fashion pieces with a focus on clean lines and monochromatic color palettes.
Where This Applies
- Fashion
- Fashion brands can explore innovative ways to showcase their collections through unique editorial shoots.
- Marketing
- Marketing agencies can help brands tap into the power of local influencers to reach specific target audiences.
- Design
- Designers can create minimalist fashion pieces that cater to the growing demand for simplistic and clean aesthetics.
