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Pouty Loft Photography

Abbey Lee Kershaw is Sullen and Sweet for the Journal S/S 2011 Editorial

— June 13, 2011 — Fashion
Celebrated Australian supermodel Abbey Lee Kershaw is stunning and sullen in the Journal Spring/Summer 2011 issue.

Abbey Lee Kershaw is one of the world's most famous supermodels. Since her discovery at the age of 19 (by Kathy Ward -- the same woman who discovered Samantha Harris and Miranda Kerr), Kershaw's career has seen an upward trajectory that rivals some of the top names in fashion.

Shot by New York-based photographer Maciek Kobielski for the Journal Spring/Summer 2011 issue, Kershaw commanders the shoot with the ease of a veteran, casually displaying an alluring look while maintaining a glum facial expression. The dichotomy in the highly sexual clothing Kershaw is wearing and her facial expressions is what makes the shoot so intriguing -- despite giving so much emotion, it's still hard to discern how she feels.

The Journal S/S 2011 issue is on newsstands now.
Trend Themes
1. Emotive Fashion Photography - The trend of capturing models with contrasting emotions in fashion photography presents an opportunity for creative photographers and brands to push the boundaries of traditional fashion campaigns.
2. Celebrity Model Culture - The rise of celebrity culture and its intersection with the fashion industry creates opportunities for brands and celebrities to collaborate on new products and campaigns.
3. Innovative Fashion Design - The trend of contrasting emotions in fashion photography provides an opportunity for designers to explore non-traditional clothing designs and push the boundaries in the fashion industry.
Industry Implications
1. Fashion Photography - Photographers specializing in emotive fashion photography can offer a unique value proposition to fashion brands seeking to create impactful campaigns and media.
2. Fashion Modeling - Modeling agencies and brands that seek to cultivate emotive models like Abbey Lee Kershaw create opportunities to stand out in a crowded industry that values physical beauty over expressions.
3. Fashion Design - Designers that conceptualize and execute a distinct visual identity with innovative clothing designs could leverage emotive fashion photography to promote their brand and products in new ways.
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