The Hunt Begins Infographic reveals that despite being tight on money, consumers are not scratching the annual spooky festivities off their list.
Considering the haunted season only comes once a year, thinking up a new and creative Halloween costume every time may deem quite difficult. In The Hunt Begins Infographic, research shows where consumers mainly search to seek inspiration for DIY Halloween costumes like retailers and social media. The five-step guide includes great cost-efficient tips to make use of daily items as well as things to look out for before heading out to a party or trick-or-treating as well. Trying to stay within budget during any holiday season always seems impossible but sacrifices shouldn't have to be made if there's a way around it.
What's Driving This Trend
- DIY Halloween Costumes
- Disruptive innovation opportunity: Develop a platform or app that connects DIY enthusiasts and offers a wide range of costume ideas and tutorials.
- Cost-efficient Tips
- Disruptive innovation opportunity: Create a subscription service that delivers curated DIY costume kits with cost-efficient materials and step-by-step instructions.
- Retailer and Social Media Influencers
- Disruptive innovation opportunity: Collaborate with retailers and social media influencers to create interactive digital platforms that allow users to virtually try on and purchase DIY Halloween costumes.
Who This Affects Most
- E-commerce
- Disruptive innovation opportunity: Develop an e-commerce platform dedicated to selling DIY Halloween costume materials and accessories.
- Subscription Services
- Disruptive innovation opportunity: Launch a subscription service that offers monthly DIY Halloween costume kits with new and creative ideas.
- Augmented Reality
- Disruptive innovation opportunity: Create an augmented reality app that allows users to virtually try on different DIY Halloween costumes before making a purchase.
