Brooks Running launched the newest version of the number one-selling performance running shoe in U.S., the Ghost 15. The new shoe adds effortless comfort to every run and the new DNA LOFT v2 cushioning delivers softness and distraction-free comfort under your foot. IT also features an updated cushioning and enhanced upper. According to users, the new shoes "almost felt like I was floating. I was almost running into the treadmill bar because I was running faster than the pace it was set at (not because I was trying to run faster, but because it felt so easy)."
Known not only for providing runners with distraction-free comfort on the run, the Ghost 15 is Brooks’ second carbon-neutral shoe following the Ghost 14 from 2021, continuing the brand’s path toward increasing the use of recycled materials in their products in pursuit of net zero carbon emissions by 2040.
Image Credit: Brooks Running
What's Driving This Trend
- DNA LOFT V2 Cushioning
- Opportunity for sportswear companies to incorporate DNA LOFT v2 cushioning technology in their products to provide softness and distraction-free comfort to athletes during physical activities
- Recycled Materials in Products
- Opportunity for companies in any industry to increase the use of recycled materials in their products, as the demand for environmentally friendly products is increasing
- Carbon-neutral Products
- Opportunity for companies in any industry to create carbon-neutral products as consumers are becoming more environmentally conscious and are looking for sustainable alternatives
Who This Affects Most
- Sportswear
- The sportswear industry can incorporate DNA LOFT v2 cushioning technology in their products to provide softness and distraction-free comfort to athletes during physical activities
- Environmental Sustainability
- Industries with heavy carbon footprint, such as manufacturing, can adopt the practice of using recycled materials in their products or creating carbon-neutral products as customers demand for sustainable alternatives continues to grow
- Fashion and Apparel
- The fashion and apparel industry can adopt the practice of using recycled materials in their products or creating carbon-neutral products as customers demand for sustainable alternatives continues to grow
