Fendi's latest arrival, the FENDIFRESIA, is a little different from the rest, arriving with its own bespoke scent that was created to embody the luxe pink bag.
The scent, which was created by master-perfumer Francis Kurkdjian boasts a floral profile that shares the same vivid energy as the bubblegum pink purse. This marketing move to retail the purse alongside a bespoke scent helps to bridge the gap fashion and art, while giving consumers something completely unique. Moreover, the immersive nature of this product coupling helps to build an emotional connection between the consumer and the bag, making brand loyalty and satisfaction more likely.
The collection will be launched on October 1st, adding a pop of color to early fall looks.
Image Credit: Fendi