Some personal trainers might tell their clients to reach for the sky when working out, but the photo series titled The Extreme Sports by Solve Sundsbo, a fashion photographer hailing from Norway, seems to take that sentiment literally. Model Andreea Diaconu appears to be working on her fitness among the clouds. With the help of transparent plastic surfaces and strategically-placed mirrors, the illusion of such a feat is mastered.
Styled by George Cortina in a futuristic wardrobe, the Romanian beauty showcases pieces from such labels as Marc Jacobs, Azzedine Alaia and Prada. Cortina may have paired athletic chic looks with Tom Ford’s mile high heels, making them just slightly inappropriate for the gym, but the looks are made better for them.
What's Driving This Trend
- High-altitude Fitness
- Opportunity for fitness brands to create innovative workout equipment designed for high-altitude training.
- Futuristic Sportswear
- Disruptive opportunity for fashion brands to combine sports functionality with high-end fashion, creating the ultimate futuristic sportswear.
- Illusion Technology
- Opportunity for tech companies to develop advanced augmented reality technology to create immersive fitness experiences.
Who This Affects Most
- Fitness and Exercise Equipment
- Manufacturers of fitness and exercise equipment can explore the development of high-altitude training equipment.
- Fashion and Apparel
- Fashion and apparel brands can take advantage of the increasing demand for futuristic sportswear by offering innovative products with a unique aesthetic quality.
- Technology
- Tech companies have the potential to revolutionize the fitness industry by creating advanced augmented reality technology to enhance the workout experience.
