Low-Alcohol Sauvignon Wines

The Duckhorn Portfolio Debuts the Decoy Featherweight Sauvignon Blanc

Consumers are invited to indulge in a lighter wine experience with the debut of Decoy Featherweight Sauvignon Blanc from The Duckhorn Portfolio. Redefining the standards for lower-calorie and lower-alcohol wines, this innovative creation boasts a mere 80 calories per five-ounce serving and a 9% alcohol content, offering consumers an alternative to other wines on the market.

Crafted from the same premium grape blend as the brand's beloved Decoy California Sauvignon Blanc, the 2023 Featherweight is filled with quality ingredients contributing to its beloved flavor. This premium wine prioritizes a balanced and mindful experience without compromising on the exquisite taste that The Duckhorn Portfolio is known for.

“[...] Sauvignon Blanc is a grape that we know and love, with a rich tradition at The Duckhorn Portfolio, and we are tremendously proud of Featherweight. Beautifully crisp and vibrant, with enticing layers of citrus and tropical fruit, it is an extremely versatile wine that will inspire new and exciting moments for wine lovers,” said Decoy Winemaker Dana Epperson.

Image Credit: The Duckhorn Portfolio

Lighter Wine Experience
Indulge in a lighter wine experience with the debut of Decoy Featherweight Sauvignon Blanc from The Duckhorn Portfolio, redefining the standards for lower-calorie and lower-alcohol wines.
Lower-calorie Wines
Discover the innovative creation of Decoy Featherweight Sauvignon Blanc, boasting a mere 80 calories per five-ounce serving, providing an alternative to other wines on the market.
Mindful Wine Consumption
Embrace a mindful and balanced wine experience with Decoy Featherweight Sauvignon Blanc, crafted with quality ingredients and known for its exquisite taste.

Who This Affects Most

Wine and Spirits
The wine industry can explore the potential of lower-calorie and lower-alcohol wines to meet the demand for a lighter and more mindful wine experience.
Beverage
The beverage industry can tap into the trend of offering consumers a lighter alternative by introducing innovative lower-calorie wines like Decoy Featherweight Sauvignon Blanc.
Hospitality
The hospitality industry can incorporate Decoy Featherweight Sauvignon Blanc into their offerings to cater to customers seeking a balanced and mindful wine experience.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 35%
Freshness 24%

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