Popular in hip-hop culture, the Dab is a dance that originated in Southern U.S.A. Now, with the help of ATL rapper 2 Chainz, the popular dance has made its way onto a hot holiday sweater.
While Drake's Hotline Bling Christmas sweater celebrates the rapper's dance-centric music video, this sweater pays tribute to the Dab dance, which shows no signs of slowing down. With endless music videos promoting the dance, among them YouTube video of fans performing the movement effortlessly, this movement is gaining major popularity.
Utilizing its popularity for good, 'No Lie' rapper 2 Chainz has created the Dabbing Santa sweater. This kitschy holiday garment is offered in blue and black, with each colorway displaying a cartoon Santa doing the Dab in front of a modern snowflake pattern.
Why This Trend Is Growing
- Dabbing Santa Sweaters
- The trend of incorporating popular contemporary dances onto holiday apparel has increasing potential for massive sales.
- Hip-hop-inspired Holiday Merchandise
- The trend of utilizing pop culture and music to create holiday merchandise has great potential for continued growth and consumer interest.
- Innovative Christmas Apparel
- The trend of iterating on classic Christmas designs or themes with a unique twist has the potential for significant market success.
Industries Being Reshaped
- Fashion & Apparel
- The fashion and apparel industry has the potential for growth by capitalizing on the trend of incorporating pop culture references onto holiday clothing.
- Entertainment
- The entertainment industry, especially music and dance, has a significant economic impact on the creation of new holiday merchandise and apparel.
- E-commerce
- The e-commerce industry stands to benefit from the trend of incorporating contemporary dance and music trends onto holiday apparel by providing a platform for easy and efficient online sales.
