The Coveteur is appealing to our voyeuristic tendencies by allowing us to look inside the home (and closet) of Josie Maran.
The model-turned-cosmetics-maven is positively glowing in this at-home editorial, but that's no surprise. She has single-handedly pioneered the argan oil movement (it's practically a lifestyle nowadays) that's currently blowing up in the makeup world. She says, "When I was sitting in all those makeup artists’ chairs, I started asking for products that were high-performance and good for you. Everyone told me it couldn’t be done, so I decided to create my own."
Maran toured her dreamy Californian abode, speaking candidly about her personal life, career, style sense and dietary needs. However, the highlight was definitely going through Maran's wardrobe, which features everything from bold Missoni prints to vintage pieces.
Why This Trend Is Growing
- Argan Oil Movement
- There is an opportunity for disruptive innovation in the makeup world by creating high-performance products that are also good for the consumer's health, inspired by the pioneering work of Josie Maran and the argan oil movement.
- Voyeuristic Editorial Content
- There is potential for disruptive innovation in the publishing industry by providing audiences with behind-the-scenes access to celebrities' homes and personal lives, as demonstrated by The Coveteur.
- Sustainable Cosmetics
- Josie Maran's focus on high-performance and good-for-you products presents an opportunity for disruptive innovation in the cosmetics industry towards more sustainable and environmentally-friendly offerings.
Industries Being Reshaped
- Makeup
- The makeup industry can seek disruptive innovation by creating high-performance and health-conscious products, inspired by the argan oil movement pioneered by Josie Maran.
- Publishing
- The publishing industry can tap into disruptive innovation by offering voyeuristic editorial content that provides behind-the-scenes access to celebrities' homes and personal lives, similar to The Coveteur.
- Cosmetics
- The cosmetics industry has an opportunity for disruptive innovation by focusing on sustainable and environmentally-friendly product offerings, inspired by Josie Maran's emphasis on high-performance and good-for-you cosmetics.
