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Media Browsing Controls

Google is Testing a Pause Function for the Chrome Toolbar

— July 9, 2019 — Tech
Google is adding new capabilities to the Chrome Toolbar, with notable additions including a play or pause function, as well as a skip function. Currently, the new function is only available through the Canary development Chrome browser. Canary users can navigate through Chrome to enable 'Global Media Controls,' then restarting Canary will allow users to access the new features.

The controls for the Chrome toolbar are located in a drop-down menu, where users can select media functions. the features will help users who listen to music on the web or want more accessible controls for streaming video. The controls will also help users who wish to mute pop up adds. It is unclear whether the features will be rolled out to other versions of Chrome.


Image Credit: Mark Lennihan AP
Trend Themes
1. Improved Media Controls - The addition of play, pause, and skip functions in the Chrome Toolbar creates opportunities for more seamless and convenient media browsing.
2. Enhanced User Experience - The new features in the Chrome Toolbar provide a more accessible and user-friendly experience for individuals who listen to music or stream videos on the web.
3. Ad Blocker Integration - The ability to mute pop-up ads with the new controls in the Chrome Toolbar opens up opportunities for integrating ad-blocking features within the browser itself.
Industry Implications
1. Web Browsers - The innovation in Chrome Toolbar controls impacts the web browser industry, creating a need for other browsers to introduce similar functionalities to stay competitive.
2. Streaming Services - The improved media controls in the Chrome Toolbar can enhance user engagement and satisfaction with streaming services, making it a key trend to watch within the industry.
3. Digital Advertising - The addition of pop-up ad muting capabilities in the Chrome Toolbar presents disruptive opportunities for the digital advertising industry, urging marketers to find alternative ways to reach their target audience.
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