230 mpg Electric Hybrid

 - Mar 16, 2007   Updated: Jun 15 2011
References: dailytech
The Aptera Motor Company has revealed their Aptera typ-1 which can reach an outstanding 230MPG while traveling at 55MPH. The Aptera type-1 uses a diesel-electric hybrid powertrain and is capable to race from 0-60 in less than 10 seconds. It uses Nickel-zinc (NiZn) batteries which is different from most hybrid automobiles.
The vehicle is estimated to sell for about $20,000 although no launch date has been given.

Implications - Consumers have a strong desire to see new forms enacted that bare a ressemblance to what they think the future will look like. This stems from the over-appropriation of elements from previous decades that has occurred over the previous decade. Companies should innovative when it comes to design to foster a connection with this group.