The 360 Degree Tabletop Fan really blows! It'll blast you from every angle - it offers a complete 360 degrees of absolutely refreshing cool air flow without blowing your room to smithereens. This baby definitely gives traditional fans a run for their money and they're pretty cool to look at too!
"These 360 Degree Tabletop Fans look pretty punk. Three speeds and full surround sound air flow means that you'll probably get fresh fast too. The price may make you a little hot and bothered though at $239.00. The 360° Tabletop Fan operates with three speeds and unique ingenuity. Air is drawn from above and below into the raised fan sphere while blades rotate to create 360° of cooling comfort, without disturbing papers on desk or nightstand. One-direction, oscillating tabletop fans have just met their match."
Implications - When a company designs a product that circumvents a traditional weakness commonly associated with its contemporaries, it is bound to stand head and shoulders above the competition. By looking at the product they are planning to design, isolating its shortcomings, and specifically devising a way to overcome them, any company can make a bold impression on their target consumers in a definitive way.