The Terry Richardson Purple #15 Spring Summer 2011 editorial embodies the photographers signature sexy style. Models Eniko Mihalik and Edita Vilkeviciute strike steamy and playful poses in a range of summer fashions. Edita practically pops out of her Christian Dior floral jacket that have been matched with contrasting Stella McCartney leopard-print panties.
Check out the gallery to see more inspiring sensual summer wear in the Terry Richardson Purple #15 Spring Summer 2011.
Implications - Companies can market an item or brand to a target audience by using familiar faces and names that appeal to that social group. By using a memorable photographer or model's name in an advertisement or endorsement, businesses gain exposure to consumers who may have been previously unaware of their products or brand.
What Makes This Trend Stand Out
- Sexed-up Fashion Editorials
- Disruptive innovation opportunity: Brands can push boundaries with provocative advertising campaigns that feature notable photographers and models.
- Celebrity-endorsed Brands
- Disruptive innovation opportunity: Companies can capitalize on social media influencers to increase exposure amongst targeted demographics.
- Summer Fashion Trends
- Disruptive innovation opportunity: Businesses can utilize seasonal themes to create hype and generate sales for their products or collections.
Sectors Adopting This
- Fashion Industry
- Disruptive innovation opportunity: Businesses can experiment with controversial fashion campaigns to create brand recognition and buzz amongst consumers.
- Advertising Industry
- Disruptive innovation opportunity: Advertising agencies can leverage the power of celebrity endorsements to create impactful campaigns for their clients.
- Social Media Industry
- Disruptive innovation opportunity: Companies can utilize social media platforms to increase their reach and target specific demographics for their fashion products or collections.
