Terence Koh's faux wedding photos are humorous and sweet. Recently, the fashionable Terence Koh wed his boyfriend designer Garrick Gott in New York.
Sadly the marriage won't be recognized since the state doesn't allow gay marriage, but Koh and Gott seem so happy in their faux wedding photos, it is nice that the marriage happened anyway.
The happy couple will be honeymooning in Tahiti to celebrate the faux wedding marriage.
Implications - Consumers have a strong desire to engage with escapist fantasies. This stems from the hyper-rational order of city living that has repressed the use of the imagination. Companies should consider creating campaigns that offer consumers the opportunity to be transported to an alternate reality.
Key Themes Behind This Trend
- Escapist Fantasies
- Opportunities to create campaigns that offer consumers the opportunity to be transported to an alternate reality.
Where This Applies
- Fashion
- Innovations in fashion that allow consumers to experience and engage with escapist fantasies.
- Travel and Tourism
- Creating immersive travel experiences that transport consumers to alternate realities.
- Advertising
- Developing campaigns that tap into consumers' desire for escapism and offer them a break from the hyper-rational order of city living.
