Temperature-Regulating Fashion

HotSquash Has Summer and Winter Lines to Keep Wearers Comfortable

This practical temperature-regulating fashion line is inspired by polar bear fur. Stylish too, HotSquash clothing keeps you warm in cold weather and cool in hot environments. The UK-based brand released a 'cool range' and 'warm collection' -- both of which contain dresses, jackets, skirts and other apparel made with temperature-regulating material. Designed to stop the wearer from getting too uncomfortable, the garments have their "functional qualities hidden beneath a high-street esthetic."

Where as the temperature-regulating fashion line's Cool Range features CoolFresh fabric to reduce clamminess and lets sweat dry twice as fast as cotton or wool (which is possible by mixing multi-channel and hollow fibers in the fabric), the Warm Collection has ThinHeat technology that takes after the polar bears. This material generates heat using hollow-core, air-trapping fibers that provide better insulation.

Temperature-regulating Apparel
The development of temperature-regulating clothing opens up opportunities for disruptively innovative apparel brands.
Coolfresh Fabric
The use of CoolFresh fabric, which reduces clamminess and accelerates sweat evaporation, presents a disruptive innovation opportunity for textile manufacturers.
Thinheat Technology
The application of ThinHeat technology, inspired by polar bears, creates disruptive innovation possibilities for insulation materials in various industries.

Who This Affects Most

Fashion
The fashion industry can explore the potential of temperature-regulating clothing to offer innovative and comfortable apparel options.
Textile
The textile industry has the opportunity to develop and manufacture CoolFresh fabric, a disruptive material for enhanced moisture management.
Insulation
The insulation industry can leverage ThinHeat technology to create new and efficient insulation materials for various applications.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 74%
Freshness 8%