Teddy Santis works in collaboration with New Balance once again and this time around, the powerful duo launch another 990 sneaker model for the season. The latest highlights are the v6 and the first of the launch starts with the v3 which will be available to shop through an online draw that closes today. It is set to ship out as of January 13th next year to those who win the draw.
The shoes are detailed in a neutral tonal palette and have mesh along the collars, tongue, and toe cap to add some breathability as per usual. The laces are done in a crisp white tone and the N logo on the lateral side of the shoe is outlined with white to stand out in contrast.
Image Credit: Instagram, @teddysantis
What's Driving This Trend
- Collaborative Sneaker Design
- The success of designer Teddy Santis' ongoing collaboration with New Balance on their 990 sneaker line presents an opportunity for companies to explore cross-industry partnerships for innovative footwear design.
- Exclusive Online Drops
- The launch of the v3 990 sneaker through an online draw presents a disruptive innovation opportunity for brands to create buzz and demand through exclusive online releases.
- Breathable Mesh Detailing
- The use of mesh material on the collars, tongue, and toe cap of the 990 sneakers present a trend towards incorporating functional breathability features into stylish footwear designs.
Who This Affects Most
- Footwear
- The ongoing success of the New Balance x Teddy Santis 990 sneaker series highlights a continued demand for innovative footwear design collaborations.
- Fashion E-commerce
- The exclusive online draw release of the v3 990 sneaker presents an opportunity for e-commerce retailers to generate excitement and interest through exclusive product offerings.
- Athletic Apparel
- The 990 sneaker's breathable mesh detailing presents an opportunity for athletic apparel brands to incorporate functional design elements into their own footwear offerings.
