High-tech meets high fashion in Pratt's Coded Couture exhibit, which showcases a wide variety of technology couture. The displayed pieces showcase all kinds of innovative designs from chic wearables to 3D-printed garments and beyond.
Hosted at the Pratt Manhattan Gallery in NYC, the Coded Couture exhibition was created by Ginger Greff Duggan and Judith Hoos Fox. Moved by generative textile prints, statuesque kicks, and wearables, the team sourced designers who use coding during their design process. The show features such technology couture as Melissa Coleman's lie-detecting dress and Francesca Rosella and Ryan Genz's garment that changes color based on social media feedback.
In time for New York Fashion Week, Coded Couture will open on February 12th, 2016 and will run until April 30th, 2015.
Key Themes Behind This Trend
- Technology Couture
- The merging of fashion and technology presents disruptive innovation opportunities for designers to create unique apparel with integrated technology.
- Generative Textile Prints
- The use of generative textile prints offers disruptive innovation opportunities for designers to create customizable, one-of-a-kind apparel pieces.
- Social Media-influenced Apparel
- Incorporating social media feedback into apparel designs presents disruptive innovation opportunities for designers to create interactive clothing pieces that change based on real-time engagement.
Where This Applies
- Fashion
- The fashion industry can leverage technology couture and generative textile prints to create innovative and customizable apparel pieces.
- Technology
- The technology industry can explore opportunities to create new wearable technologies that integrate with fashion, leading to a new category of connected apparel.
- Marketing
- The marketing industry can leverage social media-influenced apparel to create interactive experiences that engage with consumers in real-time and drive brand awareness and engagement.
