This active commercial spotlights the multiple sclerosis medication Tecfidera, a product of Biogen. The ad spot for Tecfidera shows a young woman comfortably transitioning between active pursuits such as visiting an amusement park, hiking in a forest and swimming in a pool.
The delayed-release medication targets relapsing multiple sclerosis, which sees symptoms of the disease flare-up in attack-like bouts, followed by periods of remission during which the disease does not progress. The commercial positions itself as helping patients achieve pre-diagnosis energy levels.
An interesting point to note in this campaign is the intentional focus on an active lifestyle. The ad spot aims to position the drug as a tool for maintaining one's healthy lifestyle pursuits, a particular concern when facing the early stages of multiple sclerosis.
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This Commercial for Tecfidera Shows a Patient's Healthy Lifestyle
- By: Rebecca ByersDec 2, 2015