Jordan Brand releases a new Air Jordan 1 Mid sneaker model that comes in a Team Red colorway palette. The mid-top design is made from leather entirely throughout the silhouette. It is then met with mesh at the lining and tongue for some breathable elements.
The base foundation of the shoe sees grey for a sleek tonal palette throughout before the Team Red hue makes its way onto the overlaying details. It all sits on top of a white midsole base and a grey rubber outsole foundation to provide some traction and round out the entire model. A release date is yet to be announced and should be expected in the upcoming weeks online at Nike.
Image Credit: Nike
What's Driving This Trend
- Tonal Sneakers
- The demand for tonal colorways in the sneaker industry could pave the way for using unique materials and textures for a disruptive innovation.
- Breathable Design
- The shift towards breathable elements on the upper part of the shoe could inspire disruptive innovation, such as using recycled or sustainable materials to create a more eco-friendly product.
- Minimalist Design
- The popularity of sleek and minimalist designs in shoes opens up opportunities for introducing innovative features like built-in fitness trackers or smart insoles with embedded technology.
Who This Affects Most
- Athletic Footwear
- Athletic footwear companies could explore disruptive innovation like adding environmentally friendly materials to their shoe designs or enhancing their products with technological features.
- Fashion
- The growing demand for stylish and minimalist sneakers opens up opportunities for fashion companies to introduce designs with unique details or prints, such as incorporating sustainable materials or brighter colors.
- Sustainability
- Sustainability-focused companies could collaborate with athletic footwear brands to create eco-friendly and functional shoes with added features like moisture-wicking materials and wider size offerings.
