Explore the world's #1 largest database of ideas and innovations, with 412,824 inspiring examples.
Trend Reports
Discover why 1,099 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join 289,354 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,099 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join 289,354 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 280,893 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 412,824 cutting edge ideas.

Taylor Made Monza Corza Rossa Putter

— December 30, 2005 — Lifestyle
Taylor Made's new Monza Corza putter makes cheating on the green legal. The removable weighted cartridges allow you to customize the club to fit specific conditions. If there are fast greens ahead you can cut the weight to slow the ball, and if there are slow greens ahead you can add weight for a more solid stroke. If your putting dosn't improve with this club you seriously need to hire a coach or take up tennis!

How did Rossa arrive at the name Corza for the new Monza model?
Corza was derived from the word "corsa," which is Italian for "race."

Does the Corza's wire-frame putterhead construction offer a performance benefit?
Corza's wire-frame putterhead construction allows Rossa engineers to move additional weight from the center of the head to the perimeter, improving MOI for greater forgiveness, equaling better distance control and accuracy on mis-hits.

Why is Corza's putterface described as "semi-floating?"
Corza's putterface is attached to the wire-frame putterhead in only three places - at the toe, the heel, and in the middle. Because of that, it appears to almost "float," which is why Rossa engineers refer to it as "semi-floating." The advantage of Corza's semi-floating face that it delivers the kind of soft-yet-crisp feel at impact that's preferred by many players.

What purpose does Corza's Movable Weight Technology serve?
Corza's movable weight technology, which employs the same TLC cartridges use in TaylorMade products with Trajectory Launch Control, gives the player the ability to change the weight and feel of the Corza by installing differently weighted cartridges in the two ports located in the rear of the putterhead. The amount of weight that can be installed in the Corza ranges from four grams (two 2-gram TLC cartridges) to 28 grams (two 14-gram cartridges). Additional TLC cartridges can be purchased separately.

Does the Corza employ a linear alignment system similar to that used in previous Monza models?
Yes, like the original Monza and the Monza Mid, the Corza features a linear alignment system, consisting of an eye-pleasing bar bridging the front of the putter with the back; bisecting that bar is a vivid line perpendicular to the center of the putterface. Corza's linear alignment system makes it easy to aim the putterface, enhancing confidence and accuracy.

Is there more than one version of the Corza available?
Three Corzas are being launched at retail: the Corza, which is heel-shafted and features a double-bend shaft; the Corza 1, which is heel-shafted with an L-neck to create a toe-down option; and the Corza Center, which is center-shafted.

What is Rossa's Anti-skid Groove System Insert (AGSI) engineered to do?
With a typical putter, backspin is produced at impact, which makes the ball skid and bounce before forward roll begins. That skidding and bouncing can rock the ball off-line to the left or right, and can cause the putt to come up short of the intended target. Rossa's new Anti-skid Groove System Insert is engineered to reduce backspin and promote forwardspin earlier in the shot.

How do skid and bounce affect a putt?
The unpredictable nature of skid and bounce can easily throw your ball off of your intended line. Skid can rock the ball to the left or right. Bounce steals momentum, so the ball rolls shorter than intended. In a game where fractions of an inch can make the difference between missing a putt or making it, skid and bounce can and do affect the outcome of putts. Additionally, inconsistent degrees of backspin off the putter, when combined with the imperfect nature of most greens, further compound problems with distance control. Reducing skid and bounce, which Rossa's AGSI is designed to do, promotes better distance control.

What is the Anti-skid Groove System Insert made of?
Like all other Rossa face inserts, the AGSI is made of Titallium, a seven-metal alloy that's 40% lighter than steel, yet extremely durable. Rossa uses Titallium as an insert material because it allows Rossa engineers to save weight in the middle of the clubface and redistribute it to other areas of the clubhead, to improve the moment of inertia (MOI) for greater forgiveness on mis-hits and to move the center of gravity (CG) lower and deeper in the clubhead, to improve launch conditions to promote a better roll.

How many AGSI grooves are there, and how are they sized and positioned relative to standard grooves?
Rossa's Anti-skid Groove System Insert is scored with 12 CNC-milled grooves. Compared to standard iron or wedge grooves, AGSI grooves are 66% narrower and 50% closer together.

What are AGSI grooves filled with?
Unlike standard grooves, which are typically empty, AGSI grooves are filled with a soft polymer which dampens unwanted vibration at impact, contributing to better feel.

How do AGSI grooves affect the ball, given the relatively low rate of clubhead speed for even long putts?
The composition and construction of the Anti-skid Groove System Insert work together to bring the grooves into direct and active contact with the ball during impact, even on short putts. First, Titallium is a low modulus alloy, meaning that it's more flexible than steel. Second, the grooves in the face serve in part to strategically soften the insert's structure. Together, these factors allow the insert to deform at impact, which puts the AGSI grooves into direct contact with the cover of the ball.

How many AGSI grooves come into contact with the ball on long and short putts?
Up to five grooves come into contact with the ball on a typical 40-foot putt. On a five-foot putt, about two grooves make contact with the ball. In either case, the behavior of the ball at and right after impact is affected more by AGSI grooves than by other types of putterface inserts either hard or soft.

How does the Anti-skid Groove System Insert reduce skid and bounce?
The grooves, because of their unique shape, "hold" the ball at impact, reducing backspin and promoting forwardspin. The result is less skid and bounce, equaling better distance control and better directional accuracy.

Does the Anti-skid Groove System Insert conform to USGA standards?
Yes - the amount that the AGSI deforms at impact is well within the USGA's standards. In fact, most polymer putterface inserts deform more than the Anti-skid Groove System Insert.

Which putter models are equipped with the Anti-skid Groove System Insert?
All new Rossa introductions in 2005, including the Monza Corza, Daytona 1 CGB, Sebring 3 CGB, Lambeau 7 CGB and Suzuka CGB.