Swatch is getting ready for the Holiday 2011 series with the Swatch New Gents Camo Watch Collection, which updates one of their classic models.
The Swatch New Gents Camo Watch Collection ups the colors and vibrancy to a camouflage look. In a way, it's quite similar to the patterns that A Bathing Ape utilizes, but the Swiss brand has brought more subtlety. The straps and dial of the watches have been given the vibrant militaristic treatment that evokes a bit of a psychedelic vibe. Swatch will have these available in several colorways which include pink, gray, green and blue.
Swatch has kept the design of the New Gents Camo Watch Collection simple and relies on striking colors as its drawing point. It's a watch for those who want a balance between simplicity and vibrancy.