Billy the Artist has teamed up with Swatch for their annual limited edition collection.
These artistic timepieces are 'wearable art' and allow you to carry pop art on your wrist.
The collection was launched today and brings mainstream culture into the world of abstract art.
Check out the gallery above for watches from Swatch's summer 2009 collection.
Implications - Mixing mediums is a popular move that can really help a business or brand establish a wider fan base. The featured watches mix art with functional and useful jewelry pieces which makes the target audience larger than if they were just plain watches. Creating a product that reaches out to more than one type of audience is key.