The SWASH Autumn/Winter 2012 Collection is designed perfectly for the prim and proper fashionista with a romantic side. The the dynamic designer duo Sarah Swash and Toshio Yamanaka are behind the London based fashion label SWASH. Together they create fantastical fashion using hand-drawn and painted artworks that are then digitally transposed onto silk scarves.
The nine scarf designs use a vibrantly-colored palette and are complimented by ready-to-wear clothing and over-the-top accessories. The collection is styled to be elegantly posh.
This collection borrows the name Phantastes from Scottish author George MacDonald 19th century Romantic fantasy novel. SWASH appropriately uses this title to define the collection, using traditional silhouettes mixed with argyle and floral patterns. While, the exaggerated pom-pom hats to the head-to-toe matched layering blends the theme of history into contemporary fashion.
What's Driving This Trend
- Digitally Transposed Artwork
- There is a disruptive innovation opportunity in creating clothing and accessories that use digitally transposed hand-drawn and painted artworks.
- Vibrantly-colored Palette
- There is a disruptive innovation opportunity in utilizing vibrant colors in fashion design to create visually striking garments and accessories.
- Blending History with Contemporary Fashion
- There is a disruptive innovation opportunity in combining traditional silhouettes and patterns with modern fashion to create unique and stylish clothing and accessories.
Who This Affects Most
- Fashion Design
- The fashion design industry has the potential to innovate by incorporating digitally transposed artwork and vibrant color palettes into their creations.
- Textile Manufacturing
- The textile manufacturing industry has the opportunity to innovate by developing new techniques for digitally transposing artwork onto fabrics, particularly silk scarves.
- Accessories Retail
- The accessories retail industry can disrupt by offering a range of products that blend historical themes with contemporary fashion, appealing to fashion-forward consumers.
