Robust Sport-Ready Smartwatches

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The Suunto 5 Focuses on 24/7 Activity, Stress and Sleep Tracking

— May 21, 2019 — Fashion
The Suunto 5 smartwatch is the latest wearable from the brand that seeks to provide users with access to a bevy of functionalities that are focused on standalone capabilities. Featuring a compact design frame, the smartwatch boasts strong battery life and is capable of performing 24/7 tracking to capture a large amount of data. This includes activity, sleep, stress and a variety of sports thanks to over 80 customizable modes for athletes to choose from.

The Suunto 5 smartwatch also boasts full satellite system support including route planing, heat maps and more. Priced at $329, the smartwatch will provide up to 40 hours of continuous use for a multi-day functionality that avid outdoor enthusiasts will appreciate.

Trend Themes

  1. Sport-ready Smartwatches — As smartwatches continue to dominate the wearable market, there is a growing need for sport-ready options that offer 24/7 activity, stress and sleep tracking.
  2. Compact Design Frames — As consumers are increasingly seeking sleek wearable options, there is an opportunity for disruptive innovators to focus on compact design frames for smartwatches.
  3. Customizable Sports Modes — With the popularity of fitness and sports tracking, there is a trend towards providing customizable sports modes for each user's specific needs.

Industry Implications

  1. Wearable Technology — The wearable technology industry has a huge potential for growth in the market, especially with the high demand for sport-ready smartwatches.
  2. Outdoor Recreation — As consumers become more health-conscious and seek for fitness and outdoor recreational activities, there is a growing demand for smartwatches that focus on performance tracking.
  3. Fitness Industry — Smartwatches that feature customizable sports modes can be disruptive within the fitness industry, specifically for gyms and personal trainers.
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