Vyayama Launches an Eco-friendly, Nature-Inspired Activewear Line
Grace Mahas — May 23, 2019 — Eco
Vyayama is a sustainable activewear brand that uses natural fibers. Its design is focused on nature with prints inspired by the outdoors like 'glacier print leggings,' 'sunset shadow print leggings,' and 'reflection print crop top.' The fabrics are non-toxic, ethically made and kind to your skin.
Creating this sustainable activewear brand isn't without challenges. The production and launch schedule is significantly slower than it's fast fashion competitors. The founder of the brand, Rachel Bauer said: “We've found there is definitely more time involved in developing, sourcing and marketing when you are committed to sustainability." The brand values quality and style for contemporary living and promotes mindfulness. By maintaining high standards for the planet, brands like Vyayama will help make a positive impact on our planet.
Image Credit: Vyayama
Creating this sustainable activewear brand isn't without challenges. The production and launch schedule is significantly slower than it's fast fashion competitors. The founder of the brand, Rachel Bauer said: “We've found there is definitely more time involved in developing, sourcing and marketing when you are committed to sustainability." The brand values quality and style for contemporary living and promotes mindfulness. By maintaining high standards for the planet, brands like Vyayama will help make a positive impact on our planet.
Image Credit: Vyayama
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