Nike introduces the Surplus Pack featuring the signature Air Max 90 model as the base silhouette throughout the pack in multiple colorways. Notably, the standout different is the construction of the silhouette as it is made to be weatherproof in preparation for the harsher seasons to come.
The colorways option in either black, Cargo Khaki, or Desert and feature new updates that ensure durability. This includes the Tech Tuff mudguard which is waterproof in its membrane and the Cordura blend that strengthens the over and underlays. The toe is synthetic for additional protection with hidden pockets on the tongue for practicality. The sole unit gives traction through terrain with militaristic detail updates such as the tonal rope lacing system over the forefoot.
Image Credit: Nike
Key Themes Behind This Trend
- Weatherproof Sneakers
- Companies can explore innovative materials and construction techniques to create durable footwear that can withstand harsh weather conditions.
- Tech-infused Fashion
- Integrating technology into fashion items, such as waterproof membranes and hidden pockets, can offer practical benefits and enhance the overall user experience.
- Militaristic Design Elements
- Incorporating militaristic details like tonal rope lacing systems can add a unique and stylish touch to fashion products.
Where This Applies
- Sportswear
- Sports apparel brands can tap into the demand for weatherproof sneakers by integrating durable materials and advanced construction techniques in their footwear offerings.
- Fashion Accessories
- Fashion accessory brands can incorporate technological features, like hidden pockets, in their products to provide practical functionality while staying on-trend.
- Outdoor Gear
- Outdoor gear companies can draw inspiration from militaristic design elements to create fashion-forward products that appeal to adventure enthusiasts.
