The Supreme x Nike Air Max 98 Sneakers Promote Stylish Nostalgia
Malika Renee Butss — March 28, 2016 — Fashion
References: highsnobiety & hypebeast
Following Nike's Air Max Day, the iconic sportswear brand dropped another co-branded product known as the Supreme x Nike Air Max 98. Announced by NikeLab, this collaboration sees the iconic label working with the world-famous skate brand once again.
For Nike's and Supreme's latest collaboration, the two labels will be reviving a vintage -- yet still fairly popular -- Nike sneaker silhouette. The Air Max 98, which was a massive hit in the late 90s, has been brought back to life and rendered in Supreme's signature colors while also featuring 60-degree reflective piping, patent leather and color-blocking. The new design aspects give the retro sneaker a modern look despite its origins.
The Supreme x Nike Air Max 98 sneaker has yet to be given an official release date.
For Nike's and Supreme's latest collaboration, the two labels will be reviving a vintage -- yet still fairly popular -- Nike sneaker silhouette. The Air Max 98, which was a massive hit in the late 90s, has been brought back to life and rendered in Supreme's signature colors while also featuring 60-degree reflective piping, patent leather and color-blocking. The new design aspects give the retro sneaker a modern look despite its origins.
The Supreme x Nike Air Max 98 sneaker has yet to be given an official release date.
Trend Themes
1. Retro-inspired Sneakers - Designing sneakers with a nostalgic feel can be a great way to attract consumers who appreciate vintage styles.
2. Collaborative Products - Partnering with other brands can lead to unique and exclusive product offerings that have a high level of consumer appeal.
3. Reflective and Color-blocked Designs - Incorporating reflective materials and bold color-blocking into sneaker designs can create a visually striking product that stands out from competitors.
Industry Implications
1. Footwear - Footwear companies can capitalize on the trend of creating retro-inspired sneaker designs to appeal to consumers who value vintage styles.
2. Fashion - Collaborative products like the Supreme x Nike Air Max 98 can be a great way for fashion companies to create unique and exclusive product offerings that generate buzz and draw in consumers.
3. Sportswear - Incorporating bold and eye-catching designs like reflective materials and color-blocking into sportswear can attract consumers who prioritize both style and functionality in their athletic gear.
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