If you've ever wondered what it would be like if your favorite hero aged like a normal person, 'Super Old Men' will help you get an idea. Batman is a human so we can understand why he would have a gray beard, but Superman is Kryptonian and they don't age like humans do. Seeing Superman with salt-and-pepper hair and a dark gray mustache really puts him into perspective.
These creative illustrations don't include the heroes' eyes so there aren't any wrinkles or major signs of aging other than their hair. Their bodies are also still very shaped and muscular. Only that single detail -- gray hair -- identifies with old age in these illustrations.
Behance user A Morshedi created these terrific drawings using very angular edges to emphasize the masculinity and strength of the heroes and these 'Super Old Men' still look like studs. Perhaps these illustrations are sending a shout-out to everyday elderly heroes who are always looking out for others and guarding youth with their wisdom and years of experience.
What's Driving This Trend
- Aging Hero Rebrands
- Brands can create new product lines featuring their aging heroes to appeal to an older demographic.
- Elderly Empowerment Marketing
- Marketers can empower the elderly by featuring them as heroes in advertising and media content.
- Aging Pop Culture Icons
- Pop culture can create new content featuring their aging icons to resonate with an older audience.
Who This Affects Most
- Entertainment
- Entertainment companies can use aging heroes to tap into the nostalgia market while also offering something new.
- Fashion
- Fashion brands can create superhero-themed products featuring aging heroes to appeal to a new and older demographic.
- Marketing
- Marketers can use the aging hero trend to create campaigns that empower the elderly demographic and change their perception in society.
