Bubble has debuted its first over-the-counter acne treatment called ‘Super Clear.’ ‘Super Clear’ is an acne serum that was created to aid individuals with sensitive skin in their treatment journey. The product works to eliminate acne-causing oils or substances from pores, which prevents breakouts before they begin. The product also soothes redness and irritation and boosts hydration for a daily glow.
‘Super Clear’ contains a combination of 2% Salicylic Acid and willow bark extract to help clear pores and tackle breakouts without damaging the skin. Consumers can choose between ‘The Anti-Acne Routine’ a four-step acne set, ‘Day & Night Routine,’ a base and serum set, or simply purchase the ‘Super Clear’ acne serum by itself.
The ‘Super Clear’ OTC acne treatment from Bubble is now available on the brand’s website.
Image Credit: Bubble
What's Driving This Trend
- OTC Acne Treatment
- The development of safe and effective over-the-counter acne treatments presents a disruptive innovation opportunity for skincare companies to expand their target market.
- Sensitive Skin Products
- Creating skincare products specifically for individuals with sensitive skin presents a disruptive innovation opportunity for companies to cater to an underserved customer base.
- Multi-step Skin Routines
- The popularity of multi-step skincare routines presents an opportunity for companies to create bundled products that cater to consumers who want a complete system for their skincare needs.
Who This Affects Most
- Skincare
- There is a growing demand for safe and effective skincare products that cater to specific skin types and conditions, presenting an opportunity for companies to innovate in the skincare industry.
- Pharmaceuticals
- Developing new acne-fighting ingredients and treatments for pharmaceutical companies presents an opportunity to disrupt the acne treatment market and offer more effective solutions to consumers.
- E-commerce
- The rise of e-commerce offers an opportunity for skincare companies to reach a wider audience and offer their products directly to consumers through online platforms.
